Databases are probably one of the most useful business tools albeit they are generally ‘concealed’. That is they work away in the background, often driving powerful Internet based applications which rely on the retrieval of stored information.
These applications are not, in themselves, particularly difficult to create but can be extremely complex to conceptualise, requiring strong logic to be employed. Without this databases can be unwieldy and difficult to use, with the result that they become redundant.
Databases are not well understood by most business people and, as a consequence, often ignored. Key has significant experience in the design of database applications and understands the benefits they can bring to a business. Whether or not you have identified a need, you almost certainly have one. Initially, we will evaluate your current processes and advise on the database applications which will improve your business.
The most common business application for databases is to store customer contact details and trading history. Set up and used properly such a database forms the basis of what is known as a Customer Relationship Management (CRM) system.
Apart from recording individual customer preferences a well maintained CRM system will allow any member of staff to talk to a customer in an informed way. This not only makes life easier for staff, because they know what they are talking about, it also greatly enhances your customer’s perception of the business. It means that whenever they call and whoever they speak to they are likely to get the service they require and quite rightly expect, first time.
Databases also make personalised mail shots and the like easy to initiate and manage, greatly increasing their effectiveness. Whatever your requirements, give us a call to see how we may assist you, without obligation.
To be effective the information held in databases must be current. Key can update / ‘clean’, modify or re-build databases, either on an ongoing or as required basis to ensure your database meets your present day needs.