Communications
Telephone
The telephone is still the most important business aid. Direct contact with both customers and suppliers is a vital component of business relationship building.
Keeping in touch with existing and prospective customers is time consuming but crucial if you wish to develop your business. Key can provide any type of in-bound or out-bound telephone service to suit individual requirements. Typical activities include:
E-mail
E-mail is readily personalised and delivered directly to the targeted individual. It is quick, inexpensive and can be implemented at any time of day or night. However, it is important that the recipient is happy for you to communicate in this way. If they are not you might be regarded as a nuisance and do more harm than good.
For this reason, we would neither subscribe to nor engage in spamming (un-solicited bulk e-mailing). So, whilst a considered approach to e-mail is required, it is still a very useful way of informing customers of special offers, relaying news and so on.
Post
For a variety of reasons telephone and e-mail communications need to be short and punchy. If your message is more weighty, but still requires to be personalised, then good old fashioned ‘snail mail’ is the best solution. For further information refer to Distribution
Internet
This emerging medium is the ultimate communication channel to the world at large. It is your ‘shop front’ and an ideal delivery point for information of every kind. It can save a fortune in advertising and brochure costs and is an integral part of any e-commerce solution.
Key also offers an online booking facility, to register for events.
